/* =========================================================
   Bellson Consulting — Brand Stylesheet
   Brand: Deep Navy + Teal accent. Light + Dark modes.
   ========================================================= */

:root {
    /* Brand palette */
    --navy:           #07111F;
    --navy-2:         #0B1F3A;
    --teal:           #36CDB6;
    --teal-strong:    #009898;
    --white:          #FFFFFF;
    --soft-white:     #F8FAFC;
    --gray-bg:        #F3F6FA;
    --charcoal:       #111827;
    --muted:          #64748B;
    --dark-body:      #CBD5E1;

    /* Layout */
    --container:      1200px;
    --radius-sm:      8px;
    --radius:         12px;
    --radius-lg:      18px;
    --ease:           cubic-bezier(.2,.7,.2,1);
}

/* ---------- Light theme tokens ---------- */
:root[data-theme="light"] {
    --bg:             var(--white);
    --bg-alt:         var(--gray-bg);
    --bg-card:        var(--white);
    --text:           var(--charcoal);
    --text-muted:     var(--muted);
    --heading:        var(--navy);
    --border:         #E2E8F0;
    --border-strong:  #CBD5E1;
    --accent:         var(--teal-strong);
    --accent-bright:  var(--teal);
    --logo-disc:      var(--teal-strong);
    --shadow-sm:      0 1px 2px rgba(7,17,31,.04), 0 1px 3px rgba(7,17,31,.06);
    --shadow-md:      0 8px 24px rgba(7,17,31,.06);
    --shadow-lg:      0 20px 48px rgba(7,17,31,.10);
    --nav-bg:         rgba(255,255,255,.78);
    --nav-bg-scroll:  rgba(255,255,255,.94);
    --nav-border:     #E2E8F0;
    --grid-line:      rgba(54,205,182,.10);
}

/* ---------- Dark theme tokens ---------- */
:root[data-theme="dark"] {
    --bg:             var(--navy);
    --bg-alt:         #0A1A30;
    --bg-card:        var(--navy-2);
    --text:           var(--dark-body);
    --text-muted:     #94A3B8;
    --heading:        var(--soft-white);
    --border:         rgba(255,255,255,.08);
    --border-strong:  rgba(54,205,182,.25);
    --accent:         var(--teal);
    --accent-bright:  var(--teal);
    --logo-disc:      var(--teal);
    --shadow-sm:      0 1px 2px rgba(0,0,0,.4);
    --shadow-md:      0 10px 30px rgba(0,0,0,.35);
    --shadow-lg:      0 24px 60px rgba(0,0,0,.45);
    --nav-bg:         rgba(7,17,31,.72);
    --nav-bg-scroll:  rgba(7,17,31,.92);
    --nav-border:     rgba(255,255,255,.06);
    --grid-line:      rgba(54,205,182,.08);
}

/* =========================================================
   Base
   ========================================================= */
* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
    margin: 0;
    background: var(--bg);
    color: var(--text);
    font-family: 'Inter', system-ui, -apple-system, Segoe UI, Roboto, sans-serif;
    font-size: 16px;
    line-height: 1.65;
    -webkit-font-smoothing: antialiased;
    -moz-osx-font-smoothing: grayscale;
    overflow-x: hidden;
    transition: background .25s var(--ease), color .25s var(--ease);
}

img, svg { display: block; max-width: 100%; }

a { color: inherit; text-decoration: none; }

h1, h2, h3, h4, h5 {
    font-family: 'League Spartan', 'Inter', sans-serif;
    color: var(--heading);
    font-weight: 700;
    letter-spacing: -0.015em;
    line-height: 1.12;
    margin: 0 0 .5em;
}
h1 { font-size: clamp(2.4rem, 5.5vw, 4.2rem); font-weight: 800; letter-spacing: -0.025em; }
h2 { font-size: clamp(1.9rem, 3.4vw, 2.75rem); }
h3 { font-size: clamp(1.2rem, 1.8vw, 1.45rem); font-weight: 700; letter-spacing: -0.01em; }
h4 { font-size: 1.05rem; font-weight: 700; letter-spacing: -0.005em; }
h5 { font-size: .82rem; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; color: var(--heading); }

p { margin: 0 0 1em; color: var(--text); }

.container { width: 100%; max-width: var(--container); margin: 0 auto; padding: 0 1.5rem; }

.accent { color: var(--accent); }

.eyebrow {
    display: inline-flex;
    align-items: center;
    gap: .65rem;
    font-family: 'Inter', sans-serif;
    font-size: .78rem;
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: .14em;
    color: var(--accent);
    margin: 0 0 1.25rem;
}
.eyebrow-line {
    width: 28px;
    height: 1px;
    background: var(--accent);
    display: inline-block;
}
.eyebrow-on-dark { color: var(--teal); }
.eyebrow-on-dark .eyebrow-line { background: var(--teal); }

.lede {
    font-size: clamp(1.05rem, 1.4vw, 1.18rem);
    color: var(--text-muted);
    line-height: 1.65;
    max-width: 640px;
    margin: 0 0 2rem;
}
.lede.on-dark { color: rgba(248,250,252,.78); }

.section {
    padding: 7rem 0;
}
.positioning-strip + .section {
    padding-top: 3rem;
}
.section-head {
    max-width: 720px;
    margin: 0 auto 4rem;
    text-align: center;
}
.section-sub {
    color: var(--text-muted);
    font-size: 1.05rem;
    margin: 0;
}

/* =========================================================
   Buttons
   ========================================================= */
.btn {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    gap: .5rem;
    font-family: 'Inter', sans-serif;
    font-weight: 600;
    font-size: .95rem;
    line-height: 1;
    padding: .95rem 1.6rem;
    border-radius: 10px;
    border: 1.5px solid transparent;
    cursor: pointer;
    text-decoration: none;
    white-space: nowrap;
    transition: background .2s var(--ease), color .2s var(--ease),
                border-color .2s var(--ease), transform .2s var(--ease),
                box-shadow .2s var(--ease);
}
.btn svg { stroke: currentColor; fill: none; stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }

.btn-primary {
    background: var(--teal);
    color: var(--navy);
    border-color: var(--teal);
}
.btn-primary:hover {
    background: var(--teal-strong);
    border-color: var(--teal-strong);
    color: var(--white);
    transform: translateY(-1px);
    box-shadow: 0 8px 22px rgba(54,205,182,.28);
}

.btn-secondary {
    background: transparent;
    color: var(--accent);
    border-color: var(--accent);
}
.btn-secondary:hover {
    background: var(--accent);
    color: var(--navy);
    transform: translateY(-1px);
}
:root[data-theme="dark"] .btn-secondary { color: var(--teal); border-color: var(--teal); }
:root[data-theme="dark"] .btn-secondary:hover { background: var(--teal); color: var(--navy); }

.btn-sm  { padding: .65rem 1.1rem; font-size: .88rem; }
.btn-block { width: 100%; }

/* =========================================================
   Logo
   ========================================================= */
.logo {
    display: inline-flex;
    align-items: center;
    gap: .7rem;
    color: var(--heading);
    line-height: 1;
}
.logo-mark { display: inline-flex; }
.logo-text {
    display: inline-flex;
    flex-direction: column;
    line-height: 1;
}
.logo-word {
    font-family: 'League Spartan', sans-serif;
    font-weight: 800;
    font-size: 1.1rem;
    letter-spacing: .08em;
    color: var(--heading);
}
.logo-tag {
    font-family: 'League Spartan', sans-serif;
    font-weight: 600;
    font-size: .55rem;
    letter-spacing: .42em;
    color: var(--accent);
    margin-top: .35rem;
}

/* Logo image (PNG / SVG file from /assets) */
.logo-img {
    height: 38px;
    width: auto;
    object-fit: contain;
    display: block;
}
.footer-brand .logo-img { height: 34px; }

/* Theme-aware swap between Light and Dark logo files */
:root[data-theme="light"] .logo-img-dark  { display: none; }
:root[data-theme="light"] .logo-img-light { display: block; }
:root[data-theme="dark"]  .logo-img-light { display: none; }
:root[data-theme="dark"]  .logo-img-dark  { display: block; }

@media (max-width: 480px) {
    .logo-img { height: 32px; }
}

/* =========================================================
   Nav
   ========================================================= */
.nav {
    position: fixed;
    top: 0; left: 0; right: 0;
    z-index: 100;
    background: var(--nav-bg);
    backdrop-filter: blur(14px);
    -webkit-backdrop-filter: blur(14px);
    border-bottom: 1px solid transparent;
    transition: background .25s var(--ease), border-color .25s var(--ease);
}
.nav.scrolled {
    background: var(--nav-bg-scroll);
    border-bottom-color: var(--nav-border);
}
.nav-inner {
    max-width: var(--container);
    margin: 0 auto;
    padding: 1rem 1.5rem;
    display: flex;
    align-items: center;
    gap: 2.5rem;
}

.nav-links {
    display: flex;
    gap: 2rem;
    margin-left: auto;
}
.nav-links a {
    font-size: .92rem;
    font-weight: 500;
    color: var(--text-muted);
    transition: color .2s var(--ease);
    position: relative;
}
.nav-links a:hover { color: var(--heading); }
.nav-links a::after {
    content: '';
    position: absolute;
    bottom: -6px; left: 0; right: 0;
    height: 2px;
    background: var(--accent);
    border-radius: 2px;
    transform: scaleX(0);
    transform-origin: left;
    transition: transform .25s var(--ease);
}
.nav-links a:hover::after { transform: scaleX(1); }

.nav-actions {
    display: flex;
    align-items: center;
    gap: .75rem;
}

.theme-toggle {
    width: 38px;
    height: 38px;
    border-radius: 50%;
    background: transparent;
    border: 1px solid var(--border);
    color: var(--heading);
    display: inline-flex;
    align-items: center;
    justify-content: center;
    cursor: pointer;
    transition: border-color .2s var(--ease), background .2s var(--ease), color .2s var(--ease);
}
.theme-toggle:hover { border-color: var(--accent); color: var(--accent); }
.theme-toggle svg { stroke: currentColor; fill: none; stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
:root[data-theme="light"] .theme-toggle .ico-moon { display: block; }
:root[data-theme="light"] .theme-toggle .ico-sun  { display: none; }
:root[data-theme="dark"]  .theme-toggle .ico-sun  { display: block; }
:root[data-theme="dark"]  .theme-toggle .ico-moon { display: none; }

.nav-toggle {
    display: none;
    margin-left: auto;
    background: none;
    border: 0;
    padding: 0;
    width: 34px; height: 34px;
    flex-direction: column;
    justify-content: center;
    gap: 5px;
    cursor: pointer;
}
.nav-toggle span {
    display: block;
    width: 22px; height: 2px;
    background: var(--heading);
    border-radius: 2px;
    margin: 0 auto;
}

@media (max-width: 960px) {
    .nav-links, .nav-actions { display: none; }
    .nav-toggle { display: flex; }
    .nav.open .nav-links {
        display: flex;
        position: absolute;
        top: 100%; left: 0; right: 0;
        flex-direction: column;
        background: var(--bg);
        padding: 1.5rem;
        gap: 1rem;
        border-bottom: 1px solid var(--border);
        box-shadow: var(--shadow-md);
    }
    .nav.open .nav-actions {
        display: flex;
        position: absolute;
        top: calc(100% + 200px); right: 1.5rem;
    }
}

/* =========================================================
   HERO  (always dark navy)
   ========================================================= */
.hero {
    position: relative;
    min-height: 92vh;
    display: flex;
    align-items: center;
    background: linear-gradient(180deg, var(--navy) 0%, #0A1A30 100%);
    color: var(--soft-white);
    padding: 9rem 0 6rem;
    overflow: hidden;
    isolation: isolate;
}
.hero h1 { color: var(--soft-white); }
.hero .lede { color: rgba(248,250,252,.75); }

.hero-grid {
    position: absolute;
    inset: 0;
    background-image:
        linear-gradient(to right, rgba(54,205,182,.07) 1px, transparent 1px),
        linear-gradient(to bottom, rgba(54,205,182,.07) 1px, transparent 1px);
    background-size: 64px 64px;
    mask-image: radial-gradient(ellipse 60% 60% at 50% 35%, #000 30%, transparent 80%);
    -webkit-mask-image: radial-gradient(ellipse 60% 60% at 50% 35%, #000 30%, transparent 80%);
    z-index: 0;
}
.hero-glow {
    position: absolute;
    inset: -20% -10%;
    z-index: 0;
    background:
        radial-gradient(ellipse 50% 40% at 25% 30%, rgba(54,205,182,.18), transparent 60%),
        radial-gradient(ellipse 50% 40% at 80% 70%, rgba(11,31,58,.6),    transparent 60%),
        radial-gradient(ellipse 60% 50% at 50% 100%, rgba(0,152,152,.12), transparent 60%);
}
.hero-content {
    position: relative;
    z-index: 1;
    max-width: 880px;
}
.hero-content h1 {
    margin-bottom: 1.5rem;
}
.cta-row {
    display: flex;
    gap: .9rem;
    flex-wrap: wrap;
    margin: 2.5rem 0 3.5rem;
}

.hero-stats {
    display: flex;
    align-items: center;
    gap: 1.75rem;
    flex-wrap: wrap;
    padding-top: 2rem;
    border-top: 1px solid rgba(255,255,255,.08);
}
.hero-stats > div:not(.hero-stat-divider) {
    display: flex;
    flex-direction: column;
    gap: .15rem;
}
.hero-stats strong {
    font-family: 'League Spartan', sans-serif;
    font-weight: 700;
    font-size: 1.35rem;
    color: var(--teal);
    letter-spacing: -.01em;
}
.hero-stats span {
    font-size: .85rem;
    color: rgba(248,250,252,.6);
}
.hero-stat-divider {
    width: 1px;
    height: 32px;
    background: rgba(255,255,255,.10);
}

@media (max-width: 720px) {
    .hero { padding: 7rem 0 4rem; min-height: auto; }
    .hero-stats { gap: 1rem; }
    .hero-stat-divider { display: none; }
    .hero-stats > div:not(.hero-stat-divider) {
        flex: 1 1 45%;
    }
}

/* =========================================================
   Trust strip
   ========================================================= */
.trust-strip {
    background: var(--bg-alt);
    border-top: 1px solid var(--border);
    border-bottom: 1px solid var(--border);
    padding: 1.75rem 1.5rem;
    text-align: center;
}
.trust-label {
    font-size: .72rem;
    font-weight: 600;
    letter-spacing: .18em;
    text-transform: uppercase;
    color: var(--text-muted);
    margin: 0 0 .9rem;
}
.trust-marks {
    display: inline-flex;
    align-items: center;
    flex-wrap: wrap;
    gap: 1rem;
    justify-content: center;
    color: var(--heading);
    font-weight: 600;
    font-size: .92rem;
    letter-spacing: -0.005em;
}
.trust-marks .dot {
    width: 4px; height: 4px;
    border-radius: 50%;
    background: var(--accent);
    display: inline-block;
}

/* =========================================================
   Services
   ========================================================= */
.services { background: var(--bg); }

.services-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 1.25rem;
}
.service-card {
    background: var(--bg-card);
    border: 1px solid var(--border);
    border-radius: var(--radius);
    padding: 2rem 1.85rem;
    transition: border-color .25s var(--ease), transform .25s var(--ease), box-shadow .25s var(--ease);
    display: flex;
    flex-direction: column;
}
.service-card:hover {
    border-color: var(--accent);
    transform: translateY(-3px);
    box-shadow: var(--shadow-md);
}
.ico-wrap {
    width: 44px;
    height: 44px;
    border-radius: 10px;
    background: rgba(54,205,182,.12);
    color: var(--accent);
    display: inline-flex;
    align-items: center;
    justify-content: center;
    margin-bottom: 1.25rem;
}
.ico-wrap svg { stroke: currentColor; fill: none; stroke-width: 1.8; stroke-linecap: round; stroke-linejoin: round; }
:root[data-theme="dark"] .ico-wrap { background: rgba(54,205,182,.10); }

.service-card h3 { margin-bottom: .5rem; }
.service-card > p {
    color: var(--text-muted);
    font-size: .96rem;
    margin-bottom: 1.25rem;
}

.service-list {
    list-style: none;
    padding: 0;
    margin: 0 0 1.5rem;
    display: flex;
    flex-direction: column;
    border-top: 1px solid var(--border);
}
.service-list li {
    padding: .65rem 0 .65rem 1.4rem;
    font-size: .9rem;
    color: var(--text);
    border-bottom: 1px solid var(--border);
    position: relative;
}
.service-list li::before {
    content: '';
    position: absolute;
    left: 0; top: 50%;
    transform: translateY(-50%);
    width: 6px; height: 6px;
    background: var(--accent);
    border-radius: 50%;
}

.card-link {
    margin-top: auto;
    display: inline-flex;
    align-items: center;
    gap: .35rem;
    color: var(--accent);
    font-size: .9rem;
    font-weight: 600;
    transition: gap .2s var(--ease);
}
.card-link svg { stroke: currentColor; fill: none; stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
.card-link:hover { gap: .65rem; }

.service-card-cta {
    background: var(--navy);
    color: var(--soft-white);
    border-color: var(--navy);
    justify-content: center;
}
.service-card-cta h3 { color: var(--soft-white); }
.service-card-cta p {
    color: rgba(248,250,252,.68);
    margin-bottom: 1.5rem;
}
.service-card-cta:hover { border-color: var(--teal); }

@media (max-width: 980px) { .services-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 620px) { .services-grid { grid-template-columns: 1fr; } }

/* =========================================================
   Why Bellson
   ========================================================= */
.why { background: var(--bg-alt); }

.why-grid {
    display: grid;
    grid-template-columns: 1.2fr 1fr;
    gap: 5rem;
    align-items: center;
}
.why-text h2 { margin-bottom: 1rem; }
.why-list {
    list-style: none;
    padding: 0;
    margin: 2rem 0 0;
    display: flex;
    flex-direction: column;
    gap: 1.1rem;
}
.why-list li {
    display: grid;
    grid-template-columns: 28px 1fr;
    gap: .85rem;
    align-items: flex-start;
}
.why-list svg {
    stroke: var(--accent);
    fill: none;
    stroke-width: 2.5;
    stroke-linecap: round;
    stroke-linejoin: round;
    margin-top: .3rem;
    padding: 4px;
    background: rgba(54,205,182,.12);
    border-radius: 50%;
    box-sizing: content-box;
    width: 14px; height: 14px;
}
.why-list strong { color: var(--heading); display: block; margin-bottom: .15rem; font-weight: 600; }
.why-list div { color: var(--text-muted); font-size: .96rem; }

.why-stats {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 1rem;
}
.stat-card {
    background: var(--bg-card);
    border: 1px solid var(--border);
    border-radius: var(--radius);
    padding: 1.75rem 1.5rem;
    transition: transform .25s var(--ease), border-color .25s var(--ease);
}
.stat-card:hover { transform: translateY(-3px); border-color: var(--accent); }
.stat-card strong {
    font-family: 'League Spartan', sans-serif;
    font-size: 2.4rem;
    font-weight: 800;
    color: var(--accent);
    line-height: 1;
    display: block;
    margin-bottom: .5rem;
    letter-spacing: -.02em;
}
.stat-card span {
    color: var(--text-muted);
    font-size: .9rem;
    line-height: 1.4;
    display: block;
}
.stat-card-accent {
    background: var(--navy);
    border-color: var(--navy);
    color: var(--soft-white);
}
.stat-card-accent strong { color: var(--teal); }
.stat-card-accent span { color: rgba(248,250,252,.7); }

@media (max-width: 900px) {
    .why-grid { grid-template-columns: 1fr; gap: 3rem; }
}

/* =========================================================
   Process
   ========================================================= */
.process { background: var(--bg); }

.process-steps {
    list-style: none;
    padding: 0;
    margin: 0;
    display: grid;
    grid-template-columns: repeat(5, 1fr);
    gap: 1rem;
    position: relative;
}
.process-steps::before {
    content: '';
    position: absolute;
    top: 26px;
    left: 6%; right: 6%;
    height: 1px;
    background: linear-gradient(to right, transparent, var(--border-strong) 15%, var(--border-strong) 85%, transparent);
    z-index: 0;
}
.process-step {
    background: var(--bg);
    padding: 0 .25rem;
    text-align: left;
    position: relative;
    z-index: 1;
}
.step-num {
    width: 52px;
    height: 52px;
    border-radius: 50%;
    background: var(--bg);
    border: 1.5px solid var(--accent);
    color: var(--accent);
    font-family: 'League Spartan', sans-serif;
    font-weight: 800;
    font-size: 1.05rem;
    display: inline-flex;
    align-items: center;
    justify-content: center;
    margin-bottom: 1.25rem;
    transition: background .25s var(--ease), color .25s var(--ease);
}
.process-step:hover .step-num { background: var(--accent); color: var(--navy); }
.process-step h4 { margin: 0 0 .35rem; color: var(--heading); }
.process-step p {
    color: var(--text-muted);
    font-size: .92rem;
    margin: 0;
}

@media (max-width: 900px) {
    .process-steps { grid-template-columns: 1fr 1fr; gap: 2rem 1rem; }
    .process-steps::before { display: none; }
}
@media (max-width: 480px) {
    .process-steps { grid-template-columns: 1fr; }
}

/* =========================================================
   Work / Case studies
   ========================================================= */
.work { background: var(--bg-alt); }

.work-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 1.25rem;
}
.case {
    background: var(--bg-card);
    border: 1px solid var(--border);
    border-radius: var(--radius);
    padding: 2rem;
    transition: transform .25s var(--ease), border-color .25s var(--ease), box-shadow .25s var(--ease);
}
.case:hover { transform: translateY(-3px); border-color: var(--accent); box-shadow: var(--shadow-md); }
.case-tag {
    display: inline-block;
    font-size: .7rem;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: .14em;
    color: var(--accent);
    background: rgba(54,205,182,.1);
    padding: .3rem .7rem;
    border-radius: 4px;
    margin-bottom: 1rem;
}
.case h3 { margin-bottom: .65rem; }
.case > p { color: var(--text-muted); font-size: .95rem; margin-bottom: 1.5rem; }
.case-metrics {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 1rem;
    padding-top: 1.25rem;
    border-top: 1px solid var(--border);
}
.case-metrics strong {
    display: block;
    font-family: 'League Spartan', sans-serif;
    font-size: 1.6rem;
    font-weight: 800;
    color: var(--heading);
    line-height: 1;
    margin-bottom: .35rem;
    letter-spacing: -.02em;
}
.case-metrics span {
    font-size: .8rem;
    color: var(--text-muted);
    line-height: 1.3;
    display: block;
}

@media (max-width: 980px) { .work-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 620px) { .work-grid { grid-template-columns: 1fr; } }

/* =========================================================
   Products / Licensed tools
   ========================================================= */
.products { background: var(--bg); }

.products-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 1rem;
}
.product-card {
    background: var(--bg-card);
    border: 1px solid var(--border);
    border-radius: var(--radius);
    padding: 1.6rem;
    transition: border-color .25s var(--ease), transform .25s var(--ease);
    position: relative;
}
.product-card:hover {
    border-color: var(--accent);
    transform: translateY(-3px);
}
.product-num {
    font-family: 'League Spartan', sans-serif;
    font-size: .85rem;
    font-weight: 700;
    color: var(--accent);
    letter-spacing: .12em;
    margin-bottom: 1rem;
}
.product-card h4 { margin-bottom: .35rem; }
.product-card p { font-size: .88rem; color: var(--text-muted); margin: 0; }

.products-foot {
    margin-top: 2.5rem;
    padding: 1.5rem 2rem;
    background: var(--bg-alt);
    border: 1px solid var(--border);
    border-radius: var(--radius);
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 1.25rem;
    flex-wrap: wrap;
}
.products-foot p { margin: 0; color: var(--text-muted); }
.products-foot strong { color: var(--heading); font-weight: 600; }

@media (max-width: 900px) { .products-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 480px) { .products-grid { grid-template-columns: 1fr; } }

/* =========================================================
   Pricing
   ========================================================= */
.pricing { background: var(--bg-alt); }

.pricing-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 1.25rem;
    align-items: stretch;
}
.plan {
    background: var(--bg-card);
    border: 1px solid var(--border);
    border-radius: var(--radius-lg);
    padding: 2.25rem 2rem;
    display: flex;
    flex-direction: column;
    position: relative;
    transition: transform .25s var(--ease), border-color .25s var(--ease), box-shadow .25s var(--ease);
}
.plan:hover { transform: translateY(-3px); box-shadow: var(--shadow-md); }
.plan-feature {
    background: var(--navy);
    color: var(--soft-white);
    border-color: var(--navy);
}
.plan-feature h3, .plan-feature .plan-head h3 { color: var(--soft-white); }
.plan-feature .plan-head p { color: rgba(248,250,252,.7); }
.plan-feature .plan-from,
.plan-feature .plan-unit { color: rgba(248,250,252,.6); }
.plan-feature .plan-price strong { color: var(--soft-white); }
.plan-feature .plan-list li { color: rgba(248,250,252,.85); border-color: rgba(255,255,255,.1); }
.plan-feature .plan-list svg { stroke: var(--teal); }

.plan-badge {
    position: absolute;
    top: -12px;
    left: 50%;
    transform: translateX(-50%);
    background: var(--teal);
    color: var(--navy);
    font-size: .72rem;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: .12em;
    padding: .35rem .85rem;
    border-radius: 999px;
}

.plan-head { margin-bottom: 1.5rem; }
.plan-head h3 { margin-bottom: .35rem; }
.plan-head p { color: var(--text-muted); margin: 0; font-size: .92rem; }

.plan-price {
    padding: 1.25rem 0;
    border-top: 1px solid var(--border);
    border-bottom: 1px solid var(--border);
    margin-bottom: 1.5rem;
    display: flex;
    flex-direction: column;
}
.plan-from {
    font-size: .72rem;
    text-transform: uppercase;
    letter-spacing: .14em;
    color: var(--text-muted);
    margin-bottom: .25rem;
}
.plan-price strong {
    font-family: 'League Spartan', sans-serif;
    font-size: 2.4rem;
    font-weight: 800;
    color: var(--heading);
    line-height: 1;
    letter-spacing: -.02em;
}
.plan-unit {
    font-size: .85rem;
    color: var(--text-muted);
    margin-top: .35rem;
}

.plan-list {
    list-style: none;
    padding: 0;
    margin: 0 0 1.75rem;
    display: flex;
    flex-direction: column;
    flex: 1;
}
.plan-list li {
    display: flex;
    align-items: flex-start;
    gap: .65rem;
    padding: .65rem 0;
    font-size: .92rem;
    color: var(--text);
    border-bottom: 1px solid var(--border);
}
.plan-list li:last-child { border-bottom: 0; }
.plan-list svg {
    stroke: var(--accent);
    fill: none;
    stroke-width: 2.5;
    stroke-linecap: round;
    stroke-linejoin: round;
    margin-top: .15rem;
    flex: none;
}

.plan .btn { margin-top: auto; }

@media (max-width: 900px) {
    .pricing-grid { grid-template-columns: 1fr; gap: 1.5rem; }
}

/* =========================================================
   Contact
   ========================================================= */
.contact {
    background: var(--navy);
    color: var(--soft-white);
    position: relative;
    overflow: hidden;
}
.contact::before {
    content: '';
    position: absolute;
    inset: 0;
    background:
        radial-gradient(ellipse 50% 40% at 15% 30%, rgba(54,205,182,.15), transparent 60%),
        radial-gradient(ellipse 50% 40% at 90% 80%, rgba(0,152,152,.12), transparent 60%);
    pointer-events: none;
}
.contact h2 { color: var(--soft-white); }
.contact-grid {
    display: grid;
    grid-template-columns: 1fr 1.05fr;
    gap: 4rem;
    align-items: start;
    position: relative;
    z-index: 1;
}
.contact-text { padding-top: .5rem; }
.contact-points {
    list-style: none;
    padding: 0;
    margin: 2rem 0 0;
    display: flex;
    flex-direction: column;
    gap: .75rem;
}
.contact-points li {
    display: flex;
    align-items: center;
    gap: .65rem;
    color: rgba(248,250,252,.78);
    font-size: .95rem;
}
.contact-points svg {
    stroke: var(--teal);
    fill: none;
    stroke-width: 2.5;
    stroke-linecap: round;
    stroke-linejoin: round;
}

.contact-form {
    background: rgba(255,255,255,.03);
    border: 1px solid rgba(255,255,255,.08);
    border-radius: var(--radius-lg);
    padding: 2.25rem;
    display: flex;
    flex-direction: column;
    gap: 1.1rem;
    backdrop-filter: blur(10px);
    -webkit-backdrop-filter: blur(10px);
}
.contact-form .row { display: grid; grid-template-columns: 1fr 1fr; gap: 1.1rem; }
.contact-form label {
    display: flex;
    flex-direction: column;
    gap: .4rem;
    font-size: .82rem;
    font-weight: 500;
    color: rgba(248,250,252,.85);
}
.contact-form input,
.contact-form select,
.contact-form textarea {
    width: 100%;
    background: rgba(255,255,255,.05);
    border: 1px solid rgba(255,255,255,.12);
    border-radius: 8px;
    padding: .85rem 1rem;
    color: var(--soft-white);
    font-family: inherit;
    font-size: .95rem;
    transition: border-color .2s var(--ease), background .2s var(--ease);
    resize: vertical;
}
.contact-form select option { color: var(--charcoal); }
.contact-form input:focus,
.contact-form select:focus,
.contact-form textarea:focus {
    outline: none;
    border-color: var(--teal);
    background: rgba(255,255,255,.08);
}
.contact-form .btn { margin-top: .25rem; }
.thanks {
    margin: .5rem 0 0;
    font-size: .9rem;
    color: var(--teal);
    text-align: center;
}

@media (max-width: 900px) {
    .contact-grid { grid-template-columns: 1fr; gap: 2.5rem; }
    .contact-form { padding: 1.75rem; }
}
@media (max-width: 540px) {
    .contact-form .row { grid-template-columns: 1fr; }
}

/* =========================================================
   Footer
   ========================================================= */
.footer {
    background: #050B16;
    color: rgba(248,250,252,.6);
    padding: 4rem 0 2rem;
}
.footer-inner {
    display: grid;
    grid-template-columns: 1.2fr 2fr;
    gap: 4rem;
    padding-bottom: 3rem;
    border-bottom: 1px solid rgba(255,255,255,.06);
}
.footer-brand .logo { color: var(--soft-white); margin-bottom: 1rem; }
.footer-brand .logo-word { color: var(--soft-white); }
.footer-brand .logo-tag { color: var(--teal); }
.footer-brand p { color: rgba(248,250,252,.55); max-width: 360px; font-size: .92rem; }

.footer-cols {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 2rem;
}
.footer-cols h5 { color: var(--soft-white); margin-bottom: 1rem; }
.footer-cols a {
    display: block;
    color: rgba(248,250,252,.6);
    font-size: .9rem;
    padding: .25rem 0;
    transition: color .2s var(--ease);
}
.footer-cols a:hover { color: var(--teal); }

.footer-bottom {
    padding-top: 1.75rem;
    display: flex;
    justify-content: space-between;
    font-size: .82rem;
    color: rgba(248,250,252,.45);
}

@media (max-width: 900px) {
    .footer-inner { grid-template-columns: 1fr; gap: 2.5rem; }
    .footer-cols { grid-template-columns: repeat(3, 1fr); gap: 1.25rem; }
    .footer-bottom { flex-direction: column; gap: .5rem; }
}
@media (max-width: 540px) {
    .footer-cols { grid-template-columns: 1fr 1fr; }
}

/* =========================================================
   Reveal animation
   ========================================================= */
.reveal {
    opacity: 0;
    transform: translateY(28px);
    transition: opacity .8s var(--ease), transform .8s var(--ease);
}
.reveal.in {
    opacity: 1;
    transform: translateY(0);
}

@media (prefers-reduced-motion: reduce) {
    .reveal { opacity: 1; transform: none; transition: none; }
    html { scroll-behavior: auto; }
}

/* =========================================================
   Retainer page (sub-page additions)
   ========================================================= */

/* Compact hero for sub-pages */
.hero.hero-compact {
    min-height: auto;
    padding: 9rem 0 5rem;
}
.hero.hero-compact h1 {
    margin-bottom: 1.25rem;
}

/* Setup banner — soft teal-tinted note above the package grid */
.setup-banner {
    margin-bottom: 3rem;
    padding: 1.25rem 1.5rem;
    background: rgba(54,205,182,.08);
    border: 1px solid rgba(54,205,182,.25);
    border-radius: var(--radius);
    display: flex;
    align-items: center;
    gap: 1rem;
}
.setup-banner-icon {
    width: 40px;
    height: 40px;
    border-radius: 8px;
    background: rgba(54,205,182,.15);
    color: var(--accent);
    display: inline-flex;
    align-items: center;
    justify-content: center;
    flex: none;
}
.setup-banner-icon svg {
    stroke: currentColor;
    fill: none;
    stroke-width: 1.8;
    stroke-linecap: round;
    stroke-linejoin: round;
}
.setup-banner strong {
    color: var(--heading);
    display: block;
    font-weight: 600;
    margin-bottom: .15rem;
}
.setup-banner span {
    color: var(--text-muted);
    font-size: .92rem;
}
.setup-banner em {
    color: var(--accent);
    font-style: normal;
    font-weight: 600;
}

/* Packages grid (3-up like .pricing-grid but local to this page) */
.packages-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 1.25rem;
    align-items: stretch;
}
@media (max-width: 980px) {
    .packages-grid { grid-template-columns: 1fr; gap: 1.5rem; }
}

/* Plan card extras (work alongside .plan / .plan-feature) */
.plan-tagline {
    color: var(--text-muted);
    font-size: .92rem;
    margin: 0;
}
.plan-feature .plan-tagline {
    color: rgba(248,250,252,.7);
}

.plan-setup-note {
    margin-top: .65rem;
    font-size: .78rem;
    color: var(--text-muted);
    letter-spacing: .005em;
}
.plan-feature .plan-setup-note {
    color: rgba(248,250,252,.55);
}

.plan-list li.plan-inherited {
    color: var(--accent);
    font-weight: 600;
}
.plan-feature .plan-list li.plan-inherited {
    color: var(--teal);
}

/* Stats bar (under SEO cards) */
.stats-bar {
    margin-top: 4rem;
    padding: 2rem 1.5rem;
    background: var(--bg-card);
    border: 1px solid var(--border);
    border-radius: var(--radius-lg);
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 1rem;
}
.stats-bar .stat-item {
    text-align: center;
    padding: 0 .5rem;
    border-right: 1px solid var(--border);
}
.stats-bar .stat-item:last-child { border-right: 0; }
.stats-bar .stat-num {
    font-family: 'League Spartan', sans-serif;
    font-weight: 800;
    font-size: 2rem;
    color: var(--accent);
    letter-spacing: -.02em;
    line-height: 1;
    margin-bottom: .5rem;
}
.stats-bar .stat-text {
    font-size: .85rem;
    color: var(--text-muted);
    line-height: 1.4;
}
@media (max-width: 900px) {
    .stats-bar { grid-template-columns: 1fr 1fr; gap: 1.5rem 1rem; }
    .stats-bar .stat-item { border-right: 0; }
    .stats-bar .stat-item:nth-child(odd) { border-right: 1px solid var(--border); }
}
@media (max-width: 540px) {
    .stats-bar { grid-template-columns: 1fr; }
    .stats-bar .stat-item {
        border-right: 0 !important;
        padding: 1rem 0;
        border-bottom: 1px solid var(--border);
    }
    .stats-bar .stat-item:last-child { border-bottom: 0; }
}

/* Value cards (2x2 on desktop) */
.value-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 1.25rem;
}
.value-card {
    background: var(--bg-card);
    border: 1px solid var(--border);
    border-radius: var(--radius);
    padding: 2rem;
    transition: border-color .25s var(--ease), transform .25s var(--ease), box-shadow .25s var(--ease);
}
.value-card:hover {
    border-color: var(--accent);
    transform: translateY(-3px);
    box-shadow: var(--shadow-md);
}
.value-num {
    font-family: 'League Spartan', sans-serif;
    font-size: .85rem;
    font-weight: 700;
    color: var(--accent);
    letter-spacing: .12em;
    margin-bottom: 1rem;
}
.value-card h3 { margin-bottom: .65rem; }
.value-card p {
    color: var(--text-muted);
    font-size: .96rem;
    margin: 0;
}
.value-card strong { color: var(--heading); font-weight: 600; }

@media (max-width: 720px) { .value-grid { grid-template-columns: 1fr; } }

/* Setup card — pay-what-you-want with price range */
.setup-card {
    background: var(--bg-card);
    border: 1px solid var(--border);
    border-radius: var(--radius-lg);
    padding: 3.5rem 2.5rem;
    text-align: center;
    max-width: 920px;
    margin: 0 auto;
    box-shadow: var(--shadow-md);
}
.setup-card .eyebrow { justify-content: center; }
.setup-card h2 { margin-bottom: 1.25rem; }
.setup-body {
    color: var(--text-muted);
    font-size: 1.02rem;
    line-height: 1.7;
    max-width: 720px;
    margin: 0 auto 2.5rem;
}
.setup-body strong { color: var(--heading); font-weight: 600; }

.price-range {
    position: relative;
    margin: 2.5rem auto 2rem;
    padding: 1.75rem .5rem 1rem;
    max-width: 680px;
}
.pr-track {
    position: absolute;
    left: 8%; right: 8%;
    top: calc(1.75rem + 5px);
    height: 2px;
    background: var(--border-strong);
    border-radius: 2px;
}
.pr-highlight {
    position: absolute;
    left: 30%;
    width: 40%;
    top: calc(1.75rem + 5px);
    height: 2px;
    background: var(--accent);
    border-radius: 2px;
}
.pr-points {
    display: grid;
    grid-template-columns: repeat(5, 1fr);
    position: relative;
    z-index: 1;
}
.pr-point {
    display: flex;
    flex-direction: column;
    align-items: center;
    gap: 1.25rem;
    position: relative;
}
.pr-dot {
    width: 12px;
    height: 12px;
    border-radius: 50%;
    background: var(--bg-card);
    border: 2px solid var(--border-strong);
}
.pr-point.hl .pr-dot {
    background: var(--accent);
    border-color: var(--accent);
    width: 14px;
    height: 14px;
}
.pr-val {
    font-family: 'League Spartan', sans-serif;
    font-size: .95rem;
    font-weight: 700;
    color: var(--heading);
    letter-spacing: -.005em;
}
.pr-point.hl .pr-val { color: var(--accent); }
.pr-tag {
    position: absolute;
    bottom: calc(100% + .35rem);
    left: 50%;
    transform: translateX(-50%);
    white-space: nowrap;
    font-size: .68rem;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: .12em;
    color: var(--accent);
}
.pr-tag.end { transform: translateX(-30%); }

.setup-actions {
    display: flex;
    gap: .85rem;
    justify-content: center;
    flex-wrap: wrap;
    margin-top: 1.75rem;
}

@media (max-width: 720px) {
    .setup-card { padding: 2.5rem 1.5rem; }
    .pr-val { font-size: .8rem; }
    .pr-tag { font-size: .6rem; letter-spacing: .08em; }
}

/* FAQ accordion */
.faq-list {
    max-width: 860px;
    margin: 0 auto;
    display: flex;
    flex-direction: column;
    gap: .75rem;
}
.faq-item {
    background: var(--bg-card);
    border: 1px solid var(--border);
    border-radius: var(--radius);
    transition: border-color .25s var(--ease), box-shadow .25s var(--ease);
}
.faq-item[open] {
    border-color: var(--accent);
    box-shadow: var(--shadow-sm);
}
.faq-item summary {
    list-style: none;
    cursor: pointer;
    padding: 1.25rem 1.5rem;
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 1rem;
    font-weight: 600;
    color: var(--heading);
    font-size: 1rem;
}
.faq-item summary::-webkit-details-marker { display: none; }
.faq-icon {
    width: 28px;
    height: 28px;
    border-radius: 50%;
    background: rgba(54,205,182,.12);
    color: var(--accent);
    display: inline-flex;
    align-items: center;
    justify-content: center;
    font-size: 1.1rem;
    line-height: 1;
    transition: transform .25s var(--ease), background .25s var(--ease), color .25s var(--ease);
    flex: none;
}
.faq-item[open] .faq-icon {
    transform: rotate(45deg);
    background: var(--accent);
    color: var(--navy);
}
.faq-item p {
    margin: 0;
    padding: 0 1.5rem 1.25rem;
    color: var(--text-muted);
    font-size: .95rem;
    line-height: 1.65;
}

/* Final CTA card (dark navy with subtle teal glow) */
.cta-card {
    background: var(--navy);
    color: var(--soft-white);
    border-radius: var(--radius-lg);
    padding: 4rem 2.5rem;
    text-align: center;
    position: relative;
    overflow: hidden;
    isolation: isolate;
}
.cta-card::before {
    content: '';
    position: absolute;
    inset: 0;
    z-index: -1;
    background:
        radial-gradient(ellipse 50% 40% at 15% 30%, rgba(54,205,182,.15), transparent 60%),
        radial-gradient(ellipse 50% 40% at 90% 80%, rgba(0,152,152,.12), transparent 60%);
}
.cta-card .eyebrow { justify-content: center; }
.cta-card h2 {
    color: var(--soft-white);
    margin-bottom: 1rem;
}
.cta-card .cta-sub {
    color: rgba(248,250,252,.78);
    max-width: 640px;
    margin: 0 auto 2rem;
    font-size: 1.02rem;
    line-height: 1.65;
}
.cta-actions {
    display: flex;
    gap: .85rem;
    justify-content: center;
    flex-wrap: wrap;
}
@media (max-width: 540px) {
    .cta-card { padding: 3rem 1.5rem; }
}

/* =========================================================
   Retainer page — positioning strip + plan fit + plan limits
   ========================================================= */

.positioning-strip {
    background: var(--bg-alt);
    border-top: 1px solid var(--border);
    border-bottom: 1px solid var(--border);
    padding: 2.5rem 1.5rem;
    text-align: center;
}
.positioning-strip p {
    max-width: 880px;
    margin: 0 auto;
    font-family: 'League Spartan', sans-serif;
    font-weight: 600;
    font-size: clamp(1.05rem, 1.7vw, 1.35rem);
    color: var(--heading);
    line-height: 1.45;
    letter-spacing: -.005em;
}

/* Per-plan "who is this for" line */
.plan-fit {
    margin: 0 0 1.5rem;
    font-size: .92rem;
    color: var(--text-muted);
    line-height: 1.55;
}
.plan-feature .plan-fit {
    color: rgba(248,250,252,.75);
}

/* Ultimate plan scope/limits callout */
.plan-limits {
    margin: 1rem 0 1.5rem;
    padding: .9rem 1rem;
    background: var(--bg-alt);
    border: 1px dashed var(--border-strong);
    border-radius: 8px;
    font-size: .82rem;
    line-height: 1.55;
    color: var(--text-muted);
}
.plan-limits strong {
    display: block;
    margin-bottom: .25rem;
    font-size: .68rem;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: .14em;
    color: var(--accent);
}
.plan-feature .plan-limits {
    background: rgba(255,255,255,.04);
    border-color: rgba(255,255,255,.18);
    color: rgba(248,250,252,.7);
}
.plan-feature .plan-limits strong {
    color: var(--teal);
}

/* =========================================================
   Homepage rebuild — services 2x2 + Built by Bellson + Plans bridge
   ========================================================= */

/* Services 2x2 (4 pillars) */
.services-grid-2x2 {
    grid-template-columns: 1fr 1fr;
    max-width: 1080px;
    margin: 0 auto;
    gap: 1.5rem;
}
@media (max-width: 760px) {
    .services-grid-2x2 { grid-template-columns: 1fr; }
}

/* Built by Bellson — premium dark showcase */
.section.showcase {
    background: var(--navy);
    color: var(--soft-white);
    position: relative;
    overflow: hidden;
    isolation: isolate;
}
.section.showcase::before {
    content: '';
    position: absolute;
    inset: 0;
    z-index: -1;
    background:
        radial-gradient(ellipse 50% 40% at 25% 30%, rgba(54,205,182,.12), transparent 60%),
        radial-gradient(ellipse 50% 40% at 80% 70%, rgba(0,152,152,.10), transparent 60%);
    pointer-events: none;
}
.section.showcase h2,
.section.showcase h3 { color: var(--soft-white); }
.section-sub.on-dark { color: rgba(248,250,252,.72); }

.showcase-grid {
    display: grid;
    grid-template-columns: repeat(6, 1fr);
    gap: 1.25rem;
}
.showcase-grid .product-card {
    grid-column: span 2;
    background: rgba(255,255,255,.03);
    border: 1px solid rgba(255,255,255,.08);
    border-radius: var(--radius-lg);
    padding: 1.75rem 1.5rem 1.5rem;
    display: flex;
    flex-direction: column;
    transition: border-color .25s var(--ease), transform .25s var(--ease), background .25s var(--ease);
}
/* 6 cards in a 3×2 grid — each spans 2 cols of the 6-col grid */
.showcase-grid .product-card:hover {
    border-color: var(--teal);
    transform: translateY(-3px);
    background: rgba(54,205,182,.04);
}

.product-mark {
    width: 64px;
    height: 64px;
    margin-bottom: 1.1rem;
    border-radius: 14px;
    overflow: hidden;
    flex: none;
}
.product-mark svg {
    width: 100%;
    height: 100%;
    display: block;
}

.product-tag {
    display: inline-block;
    align-self: flex-start;
    font-size: .68rem;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: .14em;
    color: var(--teal);
    background: rgba(54,205,182,.12);
    padding: .3rem .65rem;
    border-radius: 4px;
    margin-bottom: .85rem;
}

.showcase-grid .product-card h3 {
    font-size: 1.2rem;
    margin: 0 0 .55rem;
    color: var(--soft-white);
    letter-spacing: -.005em;
}
.showcase-grid .product-card p {
    color: rgba(248,250,252,.72);
    font-size: .92rem;
    line-height: 1.55;
    margin: 0 0 1.25rem;
    flex: 1;
}
.showcase-grid .product-card .card-link {
    color: var(--teal);
    margin-top: auto;
}
.showcase-grid .product-card .card-link svg { stroke: currentColor; }

@media (max-width: 980px) {
    .showcase-grid { grid-template-columns: 1fr 1fr; }
    .showcase-grid .product-card {
        grid-column: span 1;
    }
}
@media (max-width: 620px) {
    .showcase-grid { grid-template-columns: 1fr; }
}

/* Talent placement note */
.talent-note {
    margin: 3rem auto 0;
    max-width: 880px;
    padding: 1.1rem 1.5rem;
    background: rgba(54,205,182,.06);
    border: 1px solid rgba(54,205,182,.22);
    border-radius: var(--radius);
    color: rgba(248,250,252,.78);
    font-size: .92rem;
    line-height: 1.55;
    text-align: center;
}
.talent-note strong {
    color: var(--teal);
    font-weight: 600;
    margin-right: .35rem;
}

/* Website Plans bridge callout (between Built-by-Bellson and Pricing) */
.plans-bridge-section { padding: 3.5rem 0 2.5rem; }
.plans-bridge {
    background: var(--bg-card);
    border: 1px solid var(--border);
    border-left: 4px solid var(--accent);
    border-radius: var(--radius-lg);
    padding: 2rem 2.5rem;
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 2rem;
    box-shadow: var(--shadow-md);
}
.plans-bridge-text { flex: 1; }
.plans-bridge-text .eyebrow { margin-bottom: .65rem; }
.plans-bridge-text h3 {
    font-size: clamp(1.2rem, 1.6vw, 1.45rem);
    margin: 0 0 .65rem;
    color: var(--heading);
    line-height: 1.25;
}
.plans-bridge-text p {
    color: var(--text-muted);
    margin: 0;
    font-size: .98rem;
    line-height: 1.55;
}
.plans-bridge-text strong { color: var(--accent); font-weight: 700; }
.plans-bridge .btn { flex: none; }

@media (max-width: 760px) {
    .plans-bridge {
        flex-direction: column;
        align-items: flex-start;
        padding: 1.75rem 1.5rem;
    }
    .plans-bridge .btn {
        align-self: stretch;
        justify-content: center;
    }
}

/* Nav active state (for current page link) */
.nav-links a.active { color: var(--heading); }
.nav-links a.active::after { transform: scaleX(1); }

/* =========================================================
   Plan QR codes (retainer page) — fancy brand-styled scan codes
   ========================================================= */
.plan-qr {
    margin: 1.5rem 0 1rem 0;
    display: flex;
    flex-direction: column;
    align-items: center;
    gap: .65rem;
}
.plan-qr-canvas {
    position: relative;
    width: 110px;
    height: 110px;
    border-radius: 12px;
    display: flex;
    align-items: center;
    justify-content: center;
    box-shadow: 0 6px 18px rgba(7, 17, 31, .12);
    transition: transform .35s var(--ease), box-shadow .35s var(--ease);
    overflow: hidden;
}
.plan-qr-img { display: block; width: 100%; height: 100%; object-fit: contain; }
.plan-qr-canvas:hover {
    transform: rotate(-2deg) scale(1.04);
    box-shadow: 0 12px 28px rgba(7, 17, 31, .22);
}

.plan-qr-label {
    font-size: .72rem;
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: .14em;
    color: var(--text-muted);
}
.plan-feature .plan-qr-label { color: rgba(248, 250, 252, .65); }


/* =========================================================
   Comparison table (retainer page) — DIY platforms vs Bellson
   ========================================================= */
.compare-wrap {
    overflow-x: auto;
    border: 1px solid var(--border);
    border-radius: var(--radius);
    box-shadow: var(--shadow-sm);
    background: var(--bg-card);
    -webkit-overflow-scrolling: touch;
    margin-bottom: 1rem;
}

.compare-table {
    width: 100%;
    min-width: 760px;
    border-collapse: collapse;
    font-size: .94rem;
}

.compare-table thead tr {
    background: var(--bg-alt);
}

.compare-table th {
    padding: .85rem .9rem;
    vertical-align: middle;
    text-align: center;
    border-bottom: 1px solid var(--border);
    color: var(--text);
    font-family: 'League Spartan', 'Inter', sans-serif;
    font-weight: 600;
    letter-spacing: .01em;
    height: 1px; /* force cells to use child min-height for flex sizing */
}

.compare-table th.compare-feature-col {
    text-align: left;
    color: var(--text-muted);
    font-size: .72rem;
    text-transform: uppercase;
    letter-spacing: .14em;
    font-weight: 700;
    min-width: 200px;
}

.compare-table th.compare-bellson-col {
    background: var(--accent);
    color: var(--white);
    position: relative;
}

.compare-brand-col {
    min-width: 110px;
}

.compare-brand-stack {
    display: flex;
    flex-direction: column;
    align-items: center;
    justify-content: center;
    gap: .5rem;
    min-height: 100%;
    height: 100%;
}

.compare-brand-mark {
    width: 38px;
    height: 38px;
    border-radius: 9px;
    color: var(--white);
    font-family: 'League Spartan', 'Inter', sans-serif;
    font-weight: 800;
    font-size: 1.1rem;
    display: grid;
    place-items: center;
    margin: 0;
    line-height: 1;
    padding: 0;
    text-align: center;
    overflow: hidden;
    flex: 0 0 auto;
}

.compare-brand-mark > * {
    margin: 0;
    padding: 0;
    line-height: 1;
    display: block;
}

.compare-brand-mark img {
    display: block;
    object-fit: contain;
    width: 26px;
    height: 26px;
}

.compare-brand-mark[data-brand="godaddy"]     { background: #1BDBDB; color: #1B1B1B; }
.compare-brand-mark[data-brand="wix"]         { background: #000000; color: #FFE625; }
.compare-brand-mark[data-brand="squarespace"] { background: #000000; color: #FFFFFF; font-size: 1.3rem; }
.compare-brand-mark[data-brand="shopify"]     { background: #7AB55C; color: #FFFFFF; }
.compare-brand-mark[data-brand="bellson"]     {
    background: #FFFFFF;
    box-shadow: 0 1px 2px rgba(0,0,0,.08);
}

.compare-brand-name {
    font-size: .82rem;
    font-weight: 600;
    letter-spacing: .01em;
    color: inherit;
}

.compare-table tbody td {
    padding: .95rem .9rem;
    text-align: center;
    border-bottom: 1px solid var(--border);
    color: var(--text);
    vertical-align: middle;
}

.compare-table tbody td.compare-feature {
    text-align: left;
    font-weight: 600;
    color: var(--heading);
    white-space: normal;
}

.compare-table tbody tr:last-child td { border-bottom: none; }

.compare-table tbody tr:hover td { background: var(--bg-alt); }
.compare-table tbody tr:hover td.compare-bellson { background: rgba(54, 205, 182, .14); }

.compare-bellson {
    background: rgba(54, 205, 182, .07);
    color: var(--heading);
    font-family: 'League Spartan', 'Inter', sans-serif;
    border-left: 1px solid rgba(54, 205, 182, .25);
    border-right: 1px solid rgba(54, 205, 182, .25);
}
.compare-bellson strong { color: var(--accent); font-weight: 700; }
.compare-bellson .compare-fine {
    display: block;
    font-family: 'Inter', sans-serif;
    font-size: .72rem;
    font-weight: 500;
    color: var(--text-muted);
    margin-top: .15rem;
    letter-spacing: .02em;
}

.compare-table tbody tr:last-child td.compare-bellson {
    border-bottom: 1px solid rgba(54, 205, 182, .25);
}

.compare-muted { color: var(--text-muted); font-size: .88rem; }

.compare-warn {
    display: inline-block;
    font-size: .76rem;
    font-weight: 700;
    letter-spacing: .04em;
    color: #B45309;
    background: rgba(245, 158, 11, .12);
    padding: .22rem .55rem;
    border-radius: 999px;
    text-transform: uppercase;
}
:root[data-theme="dark"] .compare-warn { color: #FBBF24; background: rgba(245, 158, 11, .18); }

.compare-check,
.compare-x {
    width: 20px;
    height: 20px;
    display: inline-block;
    fill: none;
    stroke-width: 2.4;
    stroke-linecap: round;
    stroke-linejoin: round;
}
.compare-check { stroke: var(--accent); }
.compare-x     { stroke: var(--text-muted); opacity: .55; }
.compare-cell-yes .compare-check { stroke: var(--accent); }

.compare-note {
    font-size: .78rem;
    color: var(--text-muted);
    text-align: center;
    margin: 1.25rem auto 0;
    max-width: 720px;
    font-style: italic;
}

.compare-takeaway {
    margin: 2rem auto 0;
    max-width: 820px;
    padding: 1.5rem 1.85rem;
    background: rgba(54, 205, 182, .08);
    border-left: 4px solid var(--accent);
    border-radius: var(--radius-sm);
    text-align: center;
}
:root[data-theme="dark"] .compare-takeaway {
    background: rgba(54, 205, 182, .10);
}
.compare-takeaway p {
    margin: 0;
    font-size: 1.05rem;
    line-height: 1.6;
    color: var(--text);
    font-weight: 500;
    font-family: 'League Spartan', 'Inter', sans-serif;
}


/* =========================================================
   Plan card additions — dual pricing, section labels, maintenance list
   ========================================================= */
.plan-alt-price {
    display: flex;
    align-items: baseline;
    flex-wrap: wrap;
    gap: .35rem;
    margin: -.35rem 0 1.25rem 0;
    padding: .55rem .75rem;
    background: var(--bg-alt);
    border-radius: var(--radius-sm);
    border: 1px dashed var(--border);
}
.plan-feature .plan-alt-price {
    background: rgba(255, 255, 255, .06);
    border-color: rgba(255, 255, 255, .15);
}
.plan-alt-or {
    font-size: .72rem;
    text-transform: uppercase;
    letter-spacing: .14em;
    color: var(--text-muted);
    font-weight: 700;
    margin-right: .2rem;
}
.plan-feature .plan-alt-or { color: rgba(248, 250, 252, .65); }
.plan-alt-price strong {
    font-family: 'League Spartan', 'Inter', sans-serif;
    font-size: 1.4rem;
    font-weight: 800;
    color: var(--heading);
    line-height: 1;
}
.plan-feature .plan-alt-price strong { color: var(--soft-white); }
.plan-alt-unit {
    font-size: .82rem;
    color: var(--text-muted);
    font-weight: 500;
}
.plan-feature .plan-alt-unit { color: rgba(248, 250, 252, .65); }
.plan-alt-note {
    display: block;
    flex-basis: 100%;
    font-size: .72rem;
    color: var(--text-muted);
    margin-top: .15rem;
    letter-spacing: .01em;
}
.plan-feature .plan-alt-note { color: rgba(248, 250, 252, .55); }

.plan-section-label {
    font-family: 'Inter', sans-serif;
    font-size: .72rem;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: .14em;
    color: var(--accent);
    margin: 1.25rem 0 .65rem;
    padding-bottom: .35rem;
    border-bottom: 1px solid var(--border);
}
.plan-feature .plan-section-label {
    color: var(--accent-bright);
    border-color: rgba(255, 255, 255, .12);
}

.plan-list-maint li {
    /* Maintenance list shares plan-list styling but slightly lighter */
}


/* =========================================================
   Flexible scenarios (retainer page)
   ========================================================= */
.flexible { background: var(--bg-alt); }

.scenarios-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
    gap: 1.25rem;
    margin-bottom: 3rem;
}

.scenario-card {
    background: var(--bg-card);
    border: 1px solid var(--border);
    border-radius: var(--radius);
    padding: 1.75rem 1.5rem;
    transition: border-color .25s var(--ease), transform .25s var(--ease), box-shadow .25s var(--ease);
    position: relative;
}
.scenario-card:hover {
    border-color: var(--accent);
    transform: translateY(-3px);
    box-shadow: var(--shadow-md);
}
.scenario-card.scenario-accent {
    border-color: rgba(54, 205, 182, .35);
}
.scenario-num {
    font-family: 'League Spartan', 'Inter', sans-serif;
    font-size: .85rem;
    font-weight: 800;
    color: var(--accent);
    letter-spacing: .12em;
    margin-bottom: .85rem;
}
.scenario-card h3 {
    font-size: 1.15rem;
    margin-bottom: .35rem;
}
.scenario-pay {
    font-size: .82rem;
    font-weight: 600;
    color: var(--accent);
    margin: 0 0 .85rem;
    letter-spacing: .01em;
}
.scenario-card > p:not(.scenario-pay) {
    font-size: .92rem;
    color: var(--text-muted);
    line-height: 1.6;
    margin: 0;
}


/* =========================================================
   Secondary options (Website Live, build-only, transfer)
   ========================================================= */
.secondary-options-head {
    text-align: center;
    margin: 0 0 1.5rem;
}
.secondary-options-head h3 {
    font-size: 1.3rem;
    margin-bottom: .25rem;
}
.secondary-options-head p {
    color: var(--text-muted);
    font-size: .92rem;
    margin: 0;
}

.secondary-options-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
    gap: 1.25rem;
    margin-bottom: 2.5rem;
}

.secondary-card {
    background: var(--bg-card);
    border: 1px solid var(--border);
    border-radius: var(--radius);
    padding: 1.75rem 1.5rem;
    display: flex;
    flex-direction: column;
}
.secondary-card:hover {
    border-color: var(--accent);
    box-shadow: var(--shadow-sm);
}
.secondary-eyebrow {
    font-size: .68rem;
    font-weight: 700;
    letter-spacing: .14em;
    text-transform: uppercase;
    color: var(--accent);
    margin: 0 0 .35rem;
}
.secondary-card h4 {
    font-family: 'League Spartan', 'Inter', sans-serif;
    font-size: 1.2rem;
    margin: 0 0 .85rem;
    color: var(--heading);
    font-weight: 700;
}

.secondary-price {
    display: flex;
    align-items: baseline;
    gap: .25rem;
    margin-bottom: 1rem;
}
.secondary-price strong {
    font-family: 'League Spartan', 'Inter', sans-serif;
    font-size: 2rem;
    font-weight: 800;
    color: var(--heading);
    line-height: 1;
}
.secondary-unit {
    color: var(--text-muted);
    font-size: .9rem;
    font-weight: 500;
}

.secondary-price-list {
    margin: 0 0 1rem;
    border-top: 1px solid var(--border);
}
.secondary-price-list div {
    display: flex;
    justify-content: space-between;
    align-items: baseline;
    padding: .6rem 0;
    border-bottom: 1px solid var(--border);
    font-size: .9rem;
}
.secondary-price-list span { color: var(--text); }
.secondary-price-list strong {
    font-family: 'League Spartan', 'Inter', sans-serif;
    color: var(--heading);
    font-weight: 700;
}

.secondary-card > p {
    font-size: .9rem;
    color: var(--text-muted);
    line-height: 1.6;
    margin: 0 0 .85rem;
}
.secondary-card > p:last-child { margin-bottom: 0; }

.secondary-note {
    font-size: .82rem !important;
    padding: .65rem .85rem;
    background: var(--bg-alt);
    border-radius: var(--radius-sm);
    border-left: 3px solid var(--text-muted);
}
.secondary-note strong { color: var(--heading); }


/* =========================================================
   Pricing matrix (retainer page) — all plans × all scenarios
   ========================================================= */
.pricing-matrix-wrap {
    background: var(--bg-card);
    border: 1px solid var(--border);
    border-radius: var(--radius);
    padding: 1.75rem 1.75rem 1.25rem;
    margin-bottom: 3rem;
    box-shadow: var(--shadow-sm);
}
.pricing-matrix-title {
    font-family: 'League Spartan', 'Inter', sans-serif;
    font-size: 1.25rem;
    margin: 0 0 1.25rem;
    color: var(--heading);
    font-weight: 700;
}
.pricing-matrix-scroll {
    overflow-x: auto;
    -webkit-overflow-scrolling: touch;
    margin: 0 -.5rem;
}
.pricing-matrix {
    width: 100%;
    min-width: 640px;
    border-collapse: collapse;
}
.pricing-matrix thead th {
    text-align: center;
    padding: .85rem .9rem;
    font-family: 'League Spartan', 'Inter', sans-serif;
    font-size: .82rem;
    text-transform: uppercase;
    letter-spacing: .12em;
    color: var(--text-muted);
    border-bottom: 2px solid var(--border);
    font-weight: 700;
}
.pricing-matrix thead th:first-child {
    text-align: left;
    color: var(--heading);
}
.pricing-matrix tbody th {
    text-align: left;
    padding: .95rem .9rem;
    font-weight: 600;
    color: var(--heading);
    font-family: 'Inter', sans-serif;
    font-size: .9rem;
    border-bottom: 1px solid var(--border);
    vertical-align: middle;
    width: 38%;
}
.pricing-matrix tbody td {
    text-align: center;
    padding: .95rem .9rem;
    color: var(--text);
    font-size: .9rem;
    border-bottom: 1px solid var(--border);
    vertical-align: middle;
    line-height: 1.35;
}
.pricing-matrix tbody tr:last-child th,
.pricing-matrix tbody tr:last-child td {
    border-bottom: none;
}
.pricing-matrix tbody tr:hover th,
.pricing-matrix tbody tr:hover td {
    background: var(--bg-alt);
}
.pricing-matrix tbody td strong {
    font-family: 'League Spartan', 'Inter', sans-serif;
    color: var(--heading);
    font-weight: 700;
    font-size: 1rem;
}
.matrix-plus {
    color: var(--accent);
    font-weight: 700;
}
.matrix-fine {
    font-size: .78rem;
    color: var(--text-muted);
    font-weight: 400;
    white-space: nowrap;
}
.matrix-span {
    text-align: center;
}
.matrix-span strong { font-size: 1.05rem; }
.pricing-matrix-note {
    margin: 1rem 0 0;
    font-size: .82rem;
    color: var(--text-muted);
    font-style: italic;
    line-height: 1.6;
}


/* =========================================================
   Hosting vs maintenance note
   ========================================================= */
.hosting-vs-maint {
    max-width: 820px;
    margin: 1.5rem auto 0;
    padding: 1.25rem 1.5rem;
    background: var(--bg-card);
    border-left: 3px solid var(--accent);
    border-radius: var(--radius-sm);
    font-size: .9rem;
    color: var(--text);
    line-height: 1.7;
}
.hosting-vs-maint strong { color: var(--heading); }
.hosting-vs-maint em {
    color: var(--accent);
    font-style: normal;
    font-weight: 700;
}

@media (max-width: 720px) {
    .compare-table { font-size: .88rem; }
    .compare-table th,
    .compare-table tbody td { padding: .8rem .65rem; }
    .compare-brand-mark { width: 32px; height: 32px; font-size: .95rem; }
    .compare-brand-name { font-size: .75rem; }
    .compare-table th.compare-feature-col { min-width: 170px; }
}
